Why: a beautiful short film by Corey Rich, explores the fundamental question of why extreme athletes do what they do. The film delves into the lives of a kayaker, a long-distance mountain biker, and a solo-style mountain climber. The amazing footage makes you want to rediscover the great outdoors!
Tokyo-based ad agency I&S BBDO was asked to create an ad for Nishinihon Tenrei Funeral Home that helped to celebrate the cycle of life and break away from the current tradition of muted and drab colors often seen surrounding the sad event of a funeral.
“If you always put limits on everything you do, physical or anything else. It will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.”